Marketing to Millennials
Marketing to 18-34-year-olds is problematic. Unlike prior generations, millennials had social technology woven into their psyches at youth. This affects more than which communication channels they use; it influences their behavior and attitudes. Failure to account for this in marketing efforts often results in failure.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]
The Need for Research
Improvements to millennial marketing require behavioral research. However, analysis on this topic is often overgeneralized, anecdotal, or not targeted for marketing decision makers. To fill this gap, Westerly Marketing is focused on providing hard, statistically significant marketing insights about millennials.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]
It’s Coming
We are currently conducting several studies on millennials. Results will be showcased on this site, which will be dedicated to marketing to this group. We will also offer services to companies that want to improve their millennial marketing efforts. Please stay tuned for our upcoming launch.[/vc_column_text][/vc_column][/vc_row]